PH arts booming despite pandemic: Art-themed fest in Pampanga proves it
Published date | 02 December 2022 |
Publication title | Philippines Daily Inquirer |
Have you tried Klaypel, the uniquely Filipino art material? During the COVID-19 pandemic, sales of this moist colored paper, which is applied via two sticks on a board etched with a design, have skyrocketed.
'Surprisingly during the past two years of the pandemic, our sales have been better. Why? Because they realized that Klaypel is not just a do-it-yourself arts and craft [kit] but a therapeutic activity for all,' said Sue Morales, founder and chief executive officer of Klaypel Enterprises, at the opening of the month-long Klaypel Land arts, music, and food festival here on November 30.
ANDT
She and Anjela, her daughter, pioneered an innovative medium in 2005 when the mother opened an arts cafe that encouraged parents and children to bond.
With a light bulb moment, 9-year-old Anjela's mom, Morales, suggested using moist paper instead of paper clay. The idea completely changed Anjela's art-making process.
READ: Klaypel celebrates its 17th Anniversary with a chance to win P500,000
Morales decided to rebrand and improve the product to penetrate the international market. Using the two sticks gave rise to a technique called 'dutdut.'
The K, according to Morales, lent a very Filipino character to Klaypel. It had been exported to South Korea, Australia, the United States, other Asian countries, and the Middle East before the pandemic was declared in the first...
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